Skandinavia Drops Serious Skis Into The Market: Stereo Skis
Jens-Martin Johnsrud started Stereo skis in 2008 by making twin-tip wakeboards and brought his passion to snow skis with design help fron Norwegian ski champions. Jens-Martin has launched a full fleet of powder, freeride and carving skis designed in Norway and manufactured by the modern, renewable-energy powered Skandinavian ski facility at Åre Skidfabrik in Sweden. We were lucky enough to discuss Stereo's skis and their introduction to a wider World market with Jens-Martin and Marshal Olson of the The Reimagining Retail Group who is dedicated to bringing Stereo into select retail shops in North America. (Marshal was previously Sales Director for DPS skis when they exploded from cult status to mainstream brand around the World...so he knows the industry and knows great skis when he sees them!)
Stereo Piste/RS skis sunning themselves in the Green Mountains of Vermont, USA.
Stereo Piste/RS, Stereo Piste V3, Stereo Apex
Marshal arranged to bring in 3 pairs of Stereo's models for us to test (the race-plated Piste RS for high-level GS carving, the versatile Piste V3 for all-mountain GS cruising and the jack-of-all-trades Apex all-mountain model). Needless to say, we were blown away by the quality of the Swedish-built Norwegian designs and the frankly stunning performance each model delivered. Never underestimate the ability of small companies to produce World-class products, and Jens-Martin's Stereo has really delivered. Read the reviews of the Stereo Skis HERE.
Several companies provide discounts or donations to support our ski testing program.
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